About

I’m a design leader with over 20 years of experience in UX strategy, human-centered design, and creative direction across consumer and enterprise products. I’ve collaborated with top global brands—from fashion and tech to advertising and entertainment—to create meaningful, user-driven solutions.

Currently, I’m the Senior Director of UX at The Trade Desk, the world’s leading independent demand-side platform. I lead a global team of product designers reimagining the future of media buying and digital advertising, shaping the next generation of products that define the industry.

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Expertise

Design Leadership & Team Building

Product Strategy & Experience Vision

Operational Excellence & Design Process

Cross-Functional Leadership

Thought Leadership & Advocacy

Creative Direction & Craftsmanship

Panels,Talks, Community

InsideOut Leadership Community

Founding member of a community designed for senior leaders—a space for collaboration and idea generation.

Nodes of Design Podcast

Invited to speak on Hyper-Personalization and how it drives user-centered, data-informed design.

Disney's Design & UX Summit

Founding member, presenter, and MC for the company’s product design and UX summit in 2018–2020.

Master of Science in Applied Analytics

Spoke on UX and analytical design for their Master of Science in Applied Analytics program.

Design Leader Insights

Guest on Fuego UX’s “One UX Leader”, discussing personalization, data integration, and successful teams.

Conversation by iAdvize

Guest talk at iAdvize, discussing GoPro’s Direct-to-Consumer strategy and UX vision.

Design Mentor at ADPList

ADPList Design Mentor, helping emerging and senior designers level up craft, process, and impact.

Invision Talks

Guest speaker discussing tactics and strategies to unite designers across teams.